At the heart of Strauss and Strauss is the partnership of a woman and man schooled in design and art, respectively. We found a wrought iron heart in a railing of our Arts and Crafts home-studio; and used this as a model when contracting a traditional ironsmith, Bryan Stout, to create our reflecting-s brand mark.

Rita Coco followed a wending professional path to establish her consultancy that has the specific role of creating marketing workshops. She found in this work the integration of the qualities of confidante, educator, mentor, gardener, seer and verbal communicator.

J Walter Thompson Direct conducted research that showed that while the Dale Carnegie program was full of relevant principles, the outside perception was that the course was out-dated. How to visually balance both history and vitality? The bold use of Mr Carnegie's unique signature.

This partnership found its unifying idea in the lush setting of its formative meetings: Shrewsbury's Round Pond turned out to hold metaphors for the breadth of the partners' contributions to the consultancy.

The principal's generous personality and familiar name guided the Whitman insurance agency's signature. Our hope was that people feel they may already know this small agency, when the agency owner meets them for the first time – an asset in warming those insurance agent cold calls. Mike Whitman wrote that his business cards are "a real showstopper."

How do you convey an organically growing community of artists; when that community was founded on the Web? Paint and then repeat the painting digitally.

Promotional products company, Arrow Advertising, has a friendly/casual feeling; the employees described the business as, "winning" and "self-assured." So, Arrowman was born – in pencil sketches first – a symbol of their determination and good humor.

Libbey and Rodman was one of the last two substantial, independent real estate brokerages in Brookline, Mass. So when we were invited to help define them as the local brokers, we offered a series of twelve postcards sent monthly to Brookline homeowners that would demonstrate the principals' affection for their home town.