Blue Jeans, a unique Worcester landmark, is situated in a restored Victorian-era three-decker. The restaurant owner wanted to expand the food offerings (it used to be called Blue Jeans Pizza), and needed to change customers' expectations. One way he's gone about that is by visually connecting the dining experience with its early 20th Century environment.

El Basha is a chain of three restaurants and a fusion of Middle Eastern and American cuisines. The success of the chain comes from walking this path successfully – making what many American's consider exotic fare approachable.

Based on ikebana concepts of balance, Haiku Sushi Restaurant's circular logo turns out to be versatile, too (for instance on signage the name is able to be larger and more readable without the circle). And on the Web it holds patterned color fields. The chopsticks are a playful way to tell this Haiku is a restaurant.